In the age of the gig economy, everyone has a “side hustle.” In fact, lots of people’s side hustles are their “main hustle,” as evidenced by the fact of how many people drive full time for companies like Uber or Lyft. However, we’ve been hearing more and more that some drivers’ fees are decreasing for the rides they’re giving.

This seems to be supported by news reports that fares in some cases have decreased by as much as 40%. So the question is: how do you make up this difference in pay?

There are two simple answers: tips and ads. While you can’t do much about fares on a day-to-day basis, you can greatly influence how much money you make by providing a fantastic ride for your customers to increase your tips. You can also use our new “Ads Tablet” that allows you to generate revenue by serving up local or regional ads for your drives.

The Ads Tablet is easy money, and set up is simple. You can get up to 50% of all ad revenue in your very own car. That’s the functional equivalent of getting a large portion of the ad revenue from the radio ads that you listen do. The only difference in this case is that your ads aren’t radio ads; their digital ads displayed across the tablet in your backseat.

We encourage you to go around these fare decreases by increasing your tips and ad revenue if you can. It’s crazy not try.